So let's talk a little bit about the concepts of post reach as apposed to post engagement. Through Facebook we can come to assess both. Post reach is a one sided communication where as post engagement is open communication from both sides. Here is how it works. Post reach is established by numerically calculating the number of views of your post that have occured from either a computer or mobile device within the first 28 days of publishing. Post engagement on the other hand is more involved than just a resulting number. Post engagement tracks the lines of communication that occur from actions like captioning a photo, filling in the blank statement or asking a question. Therefore it is important to know and understand how to harness the power of both through setting yourself up to reap the benifit of the feedback they generate. Post reach is great to give us insight on just how many people are aware of the content of a post and gives us a sense of what kind of content tends to be seen the most so that we can monitor and plan strategic posts that will attract the interest of the greatest number of people in our targeted demographic. Through post engagement we can follow just what methods of engagement tend to be utilized the most and can plan to attract further engagement as we use Facebook Insights to assess our ongoing attempts at refining our posting strategy.
A business is able to use Facebook Insights as a valuable tool to help them get an increasingly good idea of who they are reaching and who is interacting with them. Since you are able to monitor the activity around every post, you can then formulate your Facebook marketing plan by that feedback. This helps you to better serve their needs since you can become aware of what they have liked or not and what their opinions have been. Over time relying on Facebook Insights may become the greatest ally in spreading your business through the Facebook platform.
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