My chosen Business, The Balance Connection

I am choosing to focus on a business that I would like to start. I would like to call it "The Balance Connection" since my service is connect people with the tools to provide themselves personal balance. Personal Wellness & balance (for your life circumstance) through custom crafter yoga, mediation and diet lifestyle routine outlines is how I intend to do it. Looking at the demographics it looks like my costumers would likely be, ● Age 18-65 primarily proffessionals ages 22-50 ● Education college degree ● Ethnicity all ethnicities potentially but primarily cocassion ● Gender men and women - primarily women ● Income 22-100+k per year And as for the pyschographics, What hey do in their spare time: yoga/exercise, volunteer/ community outreach, self improvement what their interests are: wellness, self improvement, fitness, wholistic living, spirituality Who heir friends are: successful people with upbeat progressive attitudes, saavy about living their potential Where hey hang out (both online and offline): OFFLINE: yoga studios, coffeeshops, bookstores and parks ONLINE: fitness and wellness websites, spiritual websites and forums and blogs. Social media with other networks of likeminded friends (Facebook especially and also You Tube for self education) What heir beliefs are: yoga philosophy/oneness, freedom of choice and thought, living an inspired existance income level: 22-100+k per year